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Philips Senseo Coffee Pod Machine Review Senseo is a push-button machine which can make a variety of coffees and other teas, including Cappuccino. The coffee that is produced has rich crema that doesn't contain milk, so it is suitable for vegans. It is easy to clean and use and it brews delicious, fresh coffee in less than one minute. It also helps conserve energy and is recyclable. Senseo Original The Senseo Original coffee pod machine lets consumers enjoy premium quality coffee with the click of the button. It is a convenient and portable machine that can be placed on a counter which makes it easy to use and store. It comes with a water tank capacity of 0.7 Liters, which is enough for multiple cups of coffee to be made before needing refill the machine. It also comes with a built-in heating system that is designed to keep the temperature of the coffee at a perfect level. The philips senseo machine is heated to the water for about 90 seconds before beginning the brewing process. It then extracts the best flavors and aromas of the beans, creating a delicious cup of coffee. Unlike an espresso maker, the Senseo does not come with a built in grinder. This means you must use pre-ground coffee or coffee pods to use it. The Senseo Original features an automatic shutoff and consumes only 0.26 watts of power in standby mode. Despite the fact that the Senseo Original is an expensive machine, it is worth the cost because of its unique coffee pod technology as well as its patented coffee brewing method. senseo coffee maker for sale is also a convenient and simple method to make coffee without the mess or waste that is common with traditional coffee makers. It's also a great choice for those looking to test new coffees, or travel frequently and would like the convenience of home coffee makers with them. Senseo's success on the international market is partly due to its strategic partnership with Douwe Egberts. This partnership was crucial for Senseo since it allowed the company to retain the ownership of its coffee pod machine's design as well as its patent. This allowed them to create a brand that was recognized all over the world and attracted a loyal customer base. The company has had success in competing with other coffee producers in the world market by employing a variety of strategies and approaches. One of these strategies is to employ an approach to business that combines production and sales of coffee pods and the selling of Senseo products. It has also overcome obstacles in the process, such as political instability in some countries. According to Cavusgil et. al. firms that are entering the foreign market face a number risks, including the instability of the government of the country. This can be a major issue however it is one that the Senseo team has been able to overcome with their strategy and flexibility. The company has become an innovator on the European market and has expanded into other international markets. This was accomplished through strategic partnerships and meticulous planning. This was achieved by focusing on their core capabilities and building a strong presence in the markets they serve. This is the main reason for success for Senseo and other companies like them.